In our modern times, the sea is primarily associated with summer, vacation, sunshine, and leisure. However, the tradition of beach holidays is only a couple of hundred years old. In 2016, marked the “Year of Maritime Culture,” aimed not only to emphasize the sea’s connection to our history but also its role in our work, sustenance, culture, education, traditions, beliefs, and more.

The visual identity was crafted by conceptual design agency Identity. The animation is from my huud.